You can make all the jokes you want about Guido and his brother working for Bill Byrne, and you can comment on the long-term stability of the Big 12, but what should stand out here is this:

Dan Beebe blew a lot of smoke about bigger TV contracts and penalizing Nebraska and Colorado to benefit Texas, Oklahoma and Texas A&M. It’s about time someone called his bluff to make him show his cards.

This isn’t about greed. This is about separating bullshit from reality.